In fact, the latter will actually tackle a few additional ad-annoyances, including flashing animated ads and pages with an ad-density greater than 30 percent.Ĭhrome for mobile will be even more aggressive when it comes to blocking obnoxious ads. The new feature isn't just for the desktop version of Chrome it's also arriving on the mobile browser. In real-world terms, say goodbye to ads that pop up, count down, automatically play video or sounds, or block the content you came to see. Google's goal is to improve the user experience by stripping away ads that "do not follow the Better Ads Standards." Here's what you need to know about the browser's new groove. Pigs also fly, and pizza is now a health food.īut it's true: As of today, Chrome does block ads - some of them, anyway.
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